Loved creating something a bit different for @avalabs latest summit event in Barcelona. The brief asked to bring in some spring & Barcelona vibes to the key visual and I had fun bringing this to life.

Both the flowers and the curvy composition are inspired by nature and the beautiful modernist architecture which the city is globally celebrated and known for. 

We translated the key visual from full colors into this black and white version to have a couple designs to bring more variety and playfullness to the event merchandising. 

The original sketch shared with the client above and another one of the sketches shared during the first round of design below.